UXD General Assembly Week 2

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User Research

Before every class starts, we are given pre-work to let us have an brief idea what’s will be covered  for the week. Based on the given material,  UX has a lot  of  researches that can be used based on the project needs and stages.

Quantitative vs Qualitative

Qualitative: Nature generate data about behaviours or attitudes based on observing them directly (about why or  how to fix a problem)
Etc: Interviews, A/B Testing
Quantitative: The data about the behaviour or attitudes in question are gathered indirectly, through a measurement or an instrument such as a survey or an analytics tool (about how many and  how much types of questions)
Etc: Surveys, polling and forms
However Katia told us although survey seems to be a easier way and it does comes with a quantitative amount in feedback, It’s hard to construct a good survey.

Generative vs Evaluative

Generative research is exploratory and gives direction and new ideas about what a product should be.
Evaluative research determines if an idea works. It can validate if your current product is meeting user needs.
We were given the topic dating and oral hygiene and we had to ask relevant questions to collect useful information to validate our hypothesis. My problem statement is to improve the tooth brushing experience so my focus will be on user experience and behaviors (Generative).  After interviewed each other, i realized when interviewee answered unexpected reply from my imaginative answer I felt a pang of shock and not sure how to continue for next questions.
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Etc: Do you do other things together while you are brushing teeth?
(I was expecting “Yes” as answer because my next question is to ask his activities, instead, he said “No”.) Thus, my interview flow is broken.
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It was good to know that my interview skill needs to be improved.
Other points that I found it useful:
1. Prepare research goals
2. Read a set of reminders to your interviewee.
– Need to be honest.
– Free to speak out what’s on your mind, be it pleasant or bad
– Have a brief on your background and topic of the question but not the main objective.
3. Ask for conscience for recording. You will be focus in asking questions and analyze the conversation later. Plus, you can see how you ask questions and improve on it.
4. Prepare a guide of your question direction and 10-15 questions. I find myself tends to be more nervous(yes, interviewer is nervous!) when I’m too focus in asking questions one by one.

Target Audience

For our project, it is better to set a problem statement that you are able to access the target audience for user research. For example: one of the classmates had problem in reaching out manufacturers. He tried to have a friend to “pretend” to be manufacturer which sounds not a good idea. If you based your research on a unauthentic interviewee, most likely the insights you get are your pre-fixed answer or imaginative problems.
 

Competitive Analysis

Online-Competitor-Analysis

When you have an idea, most probably the idea has been captured by someone or it is something hard to develop on. Well, why it’s ok to have similar products as your idea, you can take each of the pros and cons of the products and learn from them.

Direct vs Indirect competitors

Direct competitors are those who have the same user groups as yours with the same goals.
Indirect competitors are those with similar goals but different user groups or vice versa.
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For competitive analysis, you can compare by its +/- or by their features. Through comparison, it doesn’t means you have to combine all the features together as you still need to based on your user groups needs.
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For my language learning project, Duolingo and Memrise is my direct competitors and for my indirect competitors will be SmartUp.
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Duolingo is a popular language app that have progressive levels to engage user in a fun way. Memrise is a language app that uses mnemonic as language learning way for user.
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For SmartUp, it teaches user on entrepreneurship and start-up related articles and ask questions from the context as a way to engage users. While it is not a language app, I found the context use of learning in this app is captivating. It adds the elements of fun for learning.
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I learned on how a problem statement can have different approaches and how do they include business needs into their app as well.

References:
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